{"id":10547,"date":"2024-12-17T06:26:04","date_gmt":"2024-12-17T06:26:04","guid":{"rendered":"https:\/\/aclevion.com\/?p=10547"},"modified":"2024-12-17T07:33:13","modified_gmt":"2024-12-17T07:33:13","slug":"geberit-sorgt-mit-zentraler-content-library-fuer-mehr-qualitaet-und-effizienz-im-marketing","status":"publish","type":"post","link":"https:\/\/aclevion.com\/de\/2024\/12\/17\/geberit-sorgt-mit-zentraler-content-library-fuer-mehr-qualitaet-und-effizienz-im-marketing\/","title":{"rendered":"Geberit sorgt mit zentraler Content Library f\u00fcr mehr Qualit\u00e4t und Effizienz im Marketing"},"content":{"rendered":"[vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“3%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][split_line_heading animation_type=“twist-in“ font_style=“h2″ content_alignment=“default“ mobile_content_alignment=“inherit“ link_target=“_self“ text_content=“Mit zentralen Inhalten zu globaler Exzellenz“ font_size=“40px“ font_line_height=“1.3em“ text_direction=“default“][\/split_line_heading][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][divider line_type=“No Line“ custom_height=“20px“ custom_height_phone=“5px“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text css=““ text_direction=“default“]\n

Die zentrale Marketingabteilung von Geberit unterst\u00fctzt mit censhare mehr als 150 interne Marketingexperten weltweit, die regelm\u00e4ssig Inhalte f\u00fcr ihre lokalen Kampagnen erstellen. Dabei fallen im System grosse Mengen an Texten, Bildern, Videos und anderen Inhalten an. Als Erweiterung f\u00fcr das bestehende censhare-Angebot haben wir mit der Content Library einen neuen Kernbereich implementiert.<\/p>\n

In der Content Libary k\u00f6nnen alle marketingrelevanten Informationen zu wichtigen Produkten sowie zu Produktserien und -Kategorien aufbereitet und f\u00fcr jeden Markt und Kanal zur Verf\u00fcgung gestellt werden. Hier werden an einem Ort alle Inhalte gesammelt und im censhare Content Hub strukturiert verwaltet und global zur Verf\u00fcgung gestellt. Alle Marketingmitarbeiter weltweit nutzen jetzt dieselben Texte, Medien und Wordings. Und dass alle Inhalte direkt im Zugriff sind und nicht immer wieder neu erstellt werden m\u00fcssen, hat die Effizienz im Marketing erh\u00f6ht.<\/p>\n

Mehr zu dem Use Case und den erzielten Ergebnissen erfahren Sie hier:<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“]

<\/i> <\/div>
Geberit Use Case<\/b><\/a> <\/div>
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gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][divider line_type=“No Line“ custom_height=“40px“][\/vc_column][\/vc_row][vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ constrain_group_3=“yes“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“fade-in“ shape_type=““ gradient_type=“default“][vc_column top_padding_desktop=“6%“ bottom_padding_desktop=“8%“ left_padding_desktop=“8%“ right_padding_desktop=“8%“ column_element_direction_desktop=“default“ column_element_spacing=“default“ 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pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“5502″ image_size=“full“ animation_type=“entrance“ animation=“None“ animation_movement_type=“transform_y“ hover_animation=“none“ alignment=““ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“][\/vc_column_inner][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_single_testimonial testimonial_style=“small_modern“ text_color=“#5300f9″ color=“Default“ quote=“Mit der Content Library haben wir ein Marketing-Tool geschaffen, das es uns erlaubt, die wichtigsten Marketing-Inhalte f\u00fcr unsere weltweiten M\u00e4rkte zentral und standardisiert zu verwalten. Dies steigert die Effizienz und sorgt f\u00fcr einheitliche Inhalte.“ name=“Roger R\u00fcbsam“ subtitle=“Head of Multimedia, Geberit International AG“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“3%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″…<\/p>\n","protected":false},"author":7,"featured_media":10525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":"","_wp_rev_ctl_limit":""},"categories":[25,22],"tags":[],"class_list":["post-10547","post","type-post","status-publish","format-standard","has-post-thumbnail","category-content-hub","category-technology"],"yoast_head":"\nGeberit sorgt mit zentraler Content Library f\u00fcr mehr Qualit\u00e4t und Effizienz im Marketing - aclevion<\/title>\n<meta name=\"description\" content=\"Geberit sorgt mit zentraler Content Library f\u00fcr mehr Qualit\u00e4t und Effizienz im Marketing. 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