{"id":11011,"date":"2025-02-11T07:20:10","date_gmt":"2025-02-11T07:20:10","guid":{"rendered":"https:\/\/aclevion.com\/?p=11011"},"modified":"2025-03-13T08:36:37","modified_gmt":"2025-03-13T08:36:37","slug":"ki-digitaler-produktpass-und-automatisierung-die-zukunft-des-pim","status":"publish","type":"post","link":"https:\/\/aclevion.com\/de\/2025\/02\/11\/ki-digitaler-produktpass-und-automatisierung-die-zukunft-des-pim\/","title":{"rendered":"KI, Digitaler Produktpass und Automatisierung: Die Zukunft des PIM"},"content":{"rendered":"[vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“2%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_highlighted_text color_type=“regular“ style=“full_text“ highlight_expansion=“default“ text_direction=“default“]\n

Mit Perspektiven von GS1, Verfora, ESA, Post und Contentserv<\/strong><\/h2>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“2%“ bottom_padding=“5%“ bottom_padding_tablet=“10%“ bottom_padding_phone=“10%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text css=““ text_direction=“default“]\n

Technologische Innovationen wie KI und Automatisierung, aber auch die wachsende Komplexit\u00e4t der M\u00e4rkte und steigende Anforderungen an Transparenz und Compliance treiben den Wandel in der PIM-Landschaft massgeblich voran. Um diese Entwicklungen mit \u00fcber 50 Kunden, Partnern und Interessenten zu diskutieren, haben wir am 6.2. zu einem Austausch rund um die Entwicklung von PIM im Rahmen aktueller Trends und kommender Herausforderungen geladen.<\/p>\n[\/vc_column_text][divider line_type=“No Line“ custom_height=“20px“][vc_gallery css=““ type=“image_grid“ images=“11061,11053,11063,11067″ image_grid_loading=“default“ layout=“4″ item_spacing=“default“ gallery_style=“7″ load_in_animation=“none“ img_size=“500×500″][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ bottom_padding=“5%“ bottom_padding_tablet=“10%“ bottom_padding_phone=“10%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_highlighted_text color_type=“regular“ style=“full_text“ highlight_expansion=“default“ text_direction=“default“]\n

GS1: Der Digitale Produktpass und seine Bedeutung f\u00fcr Schweizer Unternehmen<\/strong><\/h3>\n[\/nectar_highlighted_text][divider line_type=“No Line“ custom_height=“20px“ custom_height_phone=“20px“][vc_video link=“https:\/\/youtu.be\/4rxesi9-_uM“ css=““][divider line_type=“No Line“ custom_height=“30px“ custom_height_phone=“25px“][vc_column_text css=““ text_direction=“default“]\n

Durch die neue \u00d6kodesign-Verordnung m\u00fcssen im EU-Wirtschaftsraum Produkte ab Februar 2027 nachhaltig werden. Der Vortrag von Dr. Uwe R\u00fcdel<\/a> von GS1 Switzerland hat verst\u00e4ndlich klargemacht, was das genau bedeutet und warum das auch die meisten Schweizer Unternehmen betrifft. Er zeigte aber auch, dass das Thema eine Reihe von Chancen bietet, und gab klare Handlungsempfehlungen, um mit PIM und durchg\u00e4ngigem Datenmanagement rechtzeitig gut vorbereitet<\/strong> zu sein.<\/p>\n[\/vc_column_text][vc_column_text css=““ text_direction=“default“]Mehr zum Digitalen Produktpass:<\/strong>[\/vc_column_text]

<\/i> <\/div>
Interview mit unserem Business Consultant f\u00fcr Datenmanagement<\/a><\/strong> <\/div>
<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ bottom_padding=“5%“ bottom_padding_tablet=“10%“ bottom_padding_phone=“10%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_highlighted_text color_type=“regular“ style=“full_text“ highlight_expansion=“default“ text_direction=“default“]\n

Verfora: PIM als eines der Haupttools zur digitalen Transformation<\/strong><\/h3>\n[\/nectar_highlighted_text][divider line_type=“No Line“ custom_height=“20px“ custom_height_phone=“20px“][image_with_animation image_url=“11069″ image_size=“full“ animation_type=“entrance“ animation=“None“ animation_movement_type=“transform_y“ hover_animation=“none“ alignment=““ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“][divider line_type=“No Line“ custom_height=“30px“ custom_height_phone=“25px“][vc_column_text css=““ text_direction=“default“]\n

F\u00fcr Verfora haben wir mit Contentserv<\/a> als PIM-System nicht nur systemgest\u00fctzte gemeinsame Standards f\u00fcr Prozesse geschaffen, sondern auch eine zentrale Datenbasis betreffend aller Produktdaten implementiert. Wie das PIM-System eine Reihe verschiedenster Prozessoptimierungen und Effizienzen erm\u00f6glicht, demonstrierten Christoph H\u00fcsemann<\/a> und Adrien Chavy<\/a> eindr\u00fccklich in ihrem Vortrag. Ein Highlight: Die Produktion des Kataloges, die von 3 Monaten Herstellungszeit auf 30 Sekunden<\/strong> reduziert wurde, wie das Publikum live erleben konnte.<\/p>\n[\/vc_column_text][vc_column_text css=““ text_direction=“default“]Zum Verfora Use Case:<\/strong>[\/vc_column_text]

<\/i> <\/div>
\n
Arbeitsprozesse verschlanken<\/span><\/strong><\/a><\/div>\n <\/div>
<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ bottom_padding=“5%“ bottom_padding_tablet=“10%“ bottom_padding_phone=“10%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_highlighted_text color_type=“regular“ style=“full_text“ highlight_expansion=“default“ text_direction=“default“]\n

ESA: PIM-Prozesse mit KI optimieren<\/strong><\/h3>\n[\/nectar_highlighted_text][divider line_type=“No Line“ custom_height=“20px“ custom_height_phone=“20px“][vc_video link=“https:\/\/youtu.be\/faCOU8QIxL0″ css=““][divider line_type=“No Line“ custom_height=“30px“ custom_height_phone=“25px“][vc_column_text css=““ text_direction=“default“]\n

Das von ESA genutzte censhare<\/a>-System f\u00fcr PIM, DAM und Publishing d\u00fcrfen wir kontinuierlich durch die Integration von KI-Diensten optimieren. Christine W\u00e4lchli<\/a> zeigte, wie bisher mit DeepL bereits 80% \u00dcbersetzungskosten gespart<\/strong> und die \u00dcbersetzungen um 90% beschleunigt<\/strong> werden konnten. Sie gab aber auch einen Einblick in weiter geplante Entwicklungen wie zum Beispiel die Einbindung von OpenAI zur automatischen Erstellung von Produkttexten.<\/p>\n[\/vc_column_text][vc_column_text css=““ text_direction=“default“]Zum ESA Use Case:<\/strong>[\/vc_column_text]

<\/i> <\/div>
\n
\u00dcbersetzung mit KI<\/span><\/strong><\/a><\/div>\n <\/div>
<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ bottom_padding=“5%“ bottom_padding_tablet=“10%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_highlighted_text color_type=“regular“ style=“full_text“ highlight_expansion=“default“ text_direction=“default“]\n

Post: Zukunft der Bildanalyse mit KI<\/strong><\/h3>\n[\/nectar_highlighted_text][divider line_type=“No Line“ custom_height=“20px“ custom_height_phone=“20px“][vc_video link=“https:\/\/youtu.be\/mDShDl-u0wU“ css=““][divider line_type=“No Line“ custom_height=“30px“ custom_height_phone=“25px“][vc_column_text css=““ text_direction=“default“]\n

Die Post steuert mit dem von uns implementierten censhare<\/a> Content Hub j\u00e4hrlich \u00fcber 300 Kampagnen, erstellt medienneutralen Content, produziert Magazine und verwaltet Artikel im Webshop und nutzt daf\u00fcr \u00fcber 80’000 Bilder. In seinem Vortrag pr\u00e4sentierte Michael Eberle<\/a>, wie ein KI-basierter Workflow die automatisierte Verschlagwortung revolutioniert und f\u00fcr 80% geringeren Aufwand<\/strong> sorgt. Er teilte ausserdem, warum die Post von Amazon Rekognition zu OpenAI gewechselt ist und wie wir mit KI die Effizienz im Digital Asset Management auf ein neues Level gehoben haben.<\/p>\n[\/vc_column_text][vc_column_text css=““ text_direction=“default“]Zum Post Use Case:<\/strong>[\/vc_column_text]

<\/i> <\/div>
\n
Bildverschlagwortung mit KI<\/span><\/strong><\/a><\/div>\n <\/div>
<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ bottom_padding=“5%“ bottom_padding_tablet=“10%“ bottom_padding_phone=“10%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_highlighted_text color_type=“regular“ style=“full_text“ highlight_expansion=“default“ text_direction=“default“]\n

Contentserv: Mit Shoppingfeed neue M\u00e4rkte erobern und Umsatz maximieren<\/strong><\/h3>\n[\/nectar_highlighted_text][divider line_type=“No Line“ custom_height=“20px“ custom_height_phone=“20px“][vc_video link=“https:\/\/youtu.be\/nkvg1k-L1Qc“ css=““][divider line_type=“No Line“ custom_height=“30px“ custom_height_phone=“25px“][vc_column_text css=““ text_direction=“default“]\n

Im Vortrag unseres Partners Contentserv<\/a> zeigte Stefan Wichmann<\/a>, wie Unternehmen mit der Integration von Shoppingfeed in das PIM-System ihre E-Commerce-Strategie optimieren<\/strong> und ihre Produkte mit den wichtigsten Marktpl\u00e4tzen der Welt verbinden<\/strong>. Die Vorteile liegen auf der Hand: synchronisierter Bestand und automatisierte Auftragsabwicklung auf verschiedenen Kan\u00e4len wie Marktpl\u00e4tzen, Preisvergleichswebsites, Social-Media-Anzeigen und Affiliate-Marketing-Sites.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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