{"id":13834,"date":"2026-01-16T07:38:58","date_gmt":"2026-01-16T07:38:58","guid":{"rendered":"https:\/\/aclevion.com\/?p=13834"},"modified":"2026-01-19T16:42:53","modified_gmt":"2026-01-19T16:42:53","slug":"ein-zentraler-content-hub-fuer-alle-kanaele-und-anforderungen","status":"publish","type":"post","link":"https:\/\/aclevion.com\/de\/2026\/01\/16\/ein-zentraler-content-hub-fuer-alle-kanaele-und-anforderungen\/","title":{"rendered":"Ein zentraler Content Hub f\u00fcr alle Kan\u00e4le und Anforderungen"},"content":{"rendered":"[vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“3%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ 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animation_type=“twist-in“ link_target=“_self“ text_content=“Ein zentraler Content Hub f\u00fcr alle Kan\u00e4le und Anforderungen“ font_size=“40px“ font_line_height=“1.3em“ text_direction=“default“][\/split_line_heading][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ 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row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text css=““ text_direction=“default“]Die Schweizerische Post steuert in einem zentralen censhare Content Hub (DAM) die Bilder, Logos und Piktogramme f\u00fcr verschiedene Marken. Durch die Anbindung von censhare an Frontify konnte dieser Prozess automatisiert werden.<\/p>\n

Dadurch wurde der gesamte Prozess nicht nur viel schlanker, sondern auch deutlich sicherer: W\u00e4hrend in Frontify (Brand Management Solution) alle Mitarbeiter Zugriff haben, arbeiten in censhare DAM nur die Spezialisten aus Marketing, Kommunikation und Marktf\u00fchrung. Die Inhalte (Media Assets) werden an einer zentralen Stelle gepflegt, ver\u00f6ffentlicht und archiviert und selbst Spezialaufgaben wie die Erzeugung der Bildvarianten und die Verkn\u00fcpfung spezieller Bildformate wurden vollst\u00e4ndig automatisiert. Durch die Verschlagwortung, Bildbeschreibung und \u00dcbersetzung mit KI spart das Unternehmen zus\u00e4tzlich viel Zeit und Kosten. Und die deutlich mehr und genaueren Metadaten (Media Assets) sorgen f\u00fcr eine bessere Suche und Auffindbarkeit von Daten im Brand Management Portal von Frontify.<\/p>\n

Michael Eberle, Product Owner bei der Schweizerischen Post, meint denn auch: \u00abDie automatisierte Anbindung von censhare an Frontify zeigt eindr\u00fccklich, wie sich komplexe Content-Prozesse intelligent vereinfachen lassen. Dank der L\u00f6sung von aclevion werden Medien, Metadaten und KI-generierte Inhalte zentral gesteuert und effizient bereitgestellt \u2013 ein echter Mehrwert f\u00fcr alle Beteiligten.\u00bb[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“]

<\/i> <\/div>
Post Use Case<\/strong><\/a> <\/div>
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bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“11851″ image_size=“full“ max_width=“100%“ max_width_mobile=“default“ animation_type=“entrance“ animation=“None“ animation_movement_type=“transform_y“ hover_animation=“none“ alignment=““ border_radius=“none“ box_shadow=“none“ image_loading=“default“][\/vc_column_inner][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_single_testimonial testimonial_style=“small_modern“ text_color=“#5300f9″ color=“Default“ quote=“Das PIM von Contentserv vereinfacht die Pflege von Produktinformationen \u00fcber verschiedene Verkaufskan\u00e4le hinweg, was die Reaktionsf\u00e4higkeit auf Marktver\u00e4nderungen massiv erh\u00f6ht.“ name=“Sandro Steiner“ subtitle=“Marketing, OLWO AG“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“3%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“…<\/p>\n","protected":false},"author":1,"featured_media":13565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":"","_wp_rev_ctl_limit":""},"categories":[25,22],"tags":[],"class_list":["post-13834","post","type-post","status-publish","format-standard","has-post-thumbnail","category-content-hub","category-technology"],"yoast_head":"\nEin zentraler Content Hub f\u00fcr alle Kan\u00e4le und Anforderungen - 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