{"id":14319,"date":"2026-06-03T07:10:43","date_gmt":"2026-06-03T07:10:43","guid":{"rendered":"https:\/\/aclevion.com\/?p=14319"},"modified":"2026-06-03T18:16:03","modified_gmt":"2026-06-03T18:16:03","slug":"der-digitale-produktpass-dpp-als-strategische-chance","status":"publish","type":"post","link":"https:\/\/aclevion.com\/de\/2026\/06\/03\/der-digitale-produktpass-dpp-als-strategische-chance\/","title":{"rendered":"Der Digitale Produktpass (DPP) als strategische Chance"},"content":{"rendered":"[vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“3%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][split_line_heading font_style=“h2″ content_alignment=“default“ mobile_content_alignment=“inherit“ animation_type=“twist-in“ link_target=“_self“ text_content=“Digitaler Produktpass (DPP):
\nEine strategische Chance f\u00fcr Schweizer Unternehmen“ font_size=“40px“ font_line_height=“1.3em“ text_direction=“default“][\/split_line_heading][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ disable_element=“yes“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][divider line_type=“No Line“ custom_height=“20px“ custom_height_phone=“0px“ custom_height_tablet=“0px“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ bottom_padding=“2%“ bottom_padding_tablet=“8%“ bottom_padding_phone=“12%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][divider line_type=“Full Width Line“ line_thickness=“1″ divider_color=“default“][divider line_type=“No Line“][vc_column_text css=““ text_direction=“default“]Der Digitale Produktpass kommt. Wer ihn nur als regulatorische Last sieht, verschenkt enormes Potenzial. Denn f\u00fcr Unternehmen, die fr\u00fch handeln, er\u00f6ffnet der DPP gleich drei strategische Dimensionen: mehr Wettbewerbsf\u00e4higkeit, neue Gesch\u00e4ftsmodelle und eine st\u00e4rkere Marke.<\/em><\/p>\n

Von Stephan L\u00e4derach,
\nSenior Business Consultant und Key Account Manager<\/em>[\/vc_column_text][divider line_type=“No Line“ custom_height=“5px“][divider line_type=“Full Width Line“ line_thickness=“1″ divider_color=“default“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ bottom_padding=“2%“ bottom_padding_tablet=“8%“ bottom_padding_phone=“10%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text css=““ text_direction=“default“]Die meisten Diskussionen rund um den Digitalen Produktpass (DPP) drehen sich um Fristen, Vorschriften und Compliance-Aufwand. Verst\u00e4ndlich, denn die Anforderungen sind real. Schweizer Unternehmen, die Produkte in die EU exportieren, m\u00fcssen fr\u00fcher oder sp\u00e4ter handeln. Doch wer den DPP ausschliesslich als B\u00fcrde betrachtet, \u00fcbersieht, was hinter dem regulatorischen Vorhang steckt: eine der gr\u00f6ssten strategischen Chancen der letzten Jahre.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ bottom_padding=“4%“ bottom_padding_tablet=“10%“ bottom_padding_phone=“12%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text css=““ text_direction=“default“]\n

Wettbewerbsf\u00e4higkeit steigern \u2013 durch Tempo und Datenqualit\u00e4t<\/h4>\n[\/vc_column_text][vc_column_text css=““ text_direction=“default“]Eines der untersch\u00e4tzten Argumente f\u00fcr eine fr\u00fchzeitige DPP-Einf\u00fchrung ist schlicht der Zeitvorteil. Wer den Produktpass fr\u00fcher auf den Markt bringt als die Konkurrenz, sendet ein klares Signal: Hier steht ein Unternehmen, das Transparenz nicht scheut. Gerade in M\u00e4rkten, in denen Vertrauen ein knappes Gut ist, kann dieser Vorsprung entscheidend sein.<\/p>\n

Die Vorbereitung auf den DPP zwingt Unternehmen ausserdem dazu, ihre Produktdaten ernsthaft unter die Lupe zu nehmen. Dieser Prozess kann zeitaufw\u00e4ndig sein \u2013 aber wertvoll. Fehlende Mengenangaben, inkonsistente Materialbezeichnungen, veraltete Herkunftsdaten: Wer sich intensiv mit den eigenen Produktdaten auseinandersetzt, erkennt L\u00fccken, die nicht nur den DPP betreffen, sondern auch den Point of Sale. Saubere, vollst\u00e4ndige Daten wirken sich direkt auf die Produktdarstellung im Online-Shop aus, reduzieren R\u00fccksendungen und st\u00e4rken das Vertrauen der K\u00e4uferschaft.<\/p>\n

Hinzu kommt eine weitere Dimension: Der DPP verlangt Transparenz \u00fcber Umweltauswirkungen, beispielsweise CO\u2082-Fussabdruck, Energieverbrauch, Wasserverbrauch, besorgniserregende Stoffe. Diese Daten zu erheben ist aufw\u00e4ndig, aber aufschlussreich. Sie zeigen, wo in der Produktion tats\u00e4chlich Optimierungspotenzial steckt. Und da auch Lieferanten ihre Umweltdaten offenlegen m\u00fcssen, entsteht eine Transparenz entlang der gesamten Lieferkette \u2013 eine wertvolle Grundlage f\u00fcr fundiertere Beschaffungsentscheidungen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bg_color=“#221551″ scene_position=“center“ top_padding=“4%“ bottom_padding=“6%“ top_padding_tablet=“8%“ bottom_padding_tablet=“14%“ top_padding_phone=“12%“ bottom_padding_phone=“18%“ text_color=“light“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_single_testimonial testimonial_style=“bold“ text_color=“#ffffff“ color=“Default“ quote=“Ein QR-Code auf dem Produkt, der nicht nur Pflichtinformationen liefert, sondern Geschichten erz\u00e4hlt, Zertifikate zeigt und personalisierte Angebote erm\u00f6glicht \u2013 das \u00fcbertrifft klassische Marketinginstrumente in Reichweite und Relevanz.“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“4%“ bottom_padding=“4%“ top_padding_tablet=“10%“ bottom_padding_tablet=“10%“ top_padding_phone=“12%“ bottom_padding_phone=“12%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text css=““ text_direction=“default“]\n

Neue Gesch\u00e4ftsmodelle \u2013 der DPP als Wachstumstreiber<\/h4>\n[\/vc_column_text][vc_column_text css=““ text_direction=“default“]Der DPP \u00f6ffnet etwas, das bisher im klassischen Produktgesch\u00e4ft fehlte: einen direkten, dauerhaften Kommunikationskanal zum Endverbraucher \u2013 und zwar \u00fcber den gesamten Lebenszyklus eines Produkts hinweg.<\/p>\n

Dieses Potenzial geht weit \u00fcber das Bereitstellen von Pflichtinformationen hinaus. Wer es nutzt, kann grundlegend neue Wertangebote entwickeln. Ein Beispiel: \u00abProduct as a Service\u00bb. Da der DPP Verbleib und Zustand eines Produkts dokumentiert, k\u00f6nnen Hersteller Produkte zur\u00fccknehmen, aufarbeiten und erneut vermieten, anstatt sie einmalig zu verkaufen. Das Gesch\u00e4ftsmodell verschiebt sich vom Transaktions- zum Servicemodell, was oft loyalere Kundenbeziehungen und stabilere Ums\u00e4tze bedeutet.<\/p>\n

\u00c4hnlich interessant ist die Wiederaufbereitung: Mit pr\u00e4zisen Materialinformationen aus dem DPP lassen sich Produkte gezielt aufbereiten und mit Qualit\u00e4tsgarantie als Refurbished-Ware vermarkten \u2013 zu deutlich h\u00f6heren Margen als beim blossen Rohstoffrecycling. Wer auf Second-Hand-M\u00e4rkten aktiv ist, profitiert ausserdem davon, dass der DPP verifizierte Produkthistorien liefert: Alter, Nutzungsdauer, Reparaturen. Das schafft Vertrauen und erlaubt Premium-Preise f\u00fcr \u00abzertifiziert gebrauchte\u00bb Produkte.<\/p>\n

Im Industriebereich er\u00f6ffnet die Kombination von DPP-Daten mit IoT-Sensoren ganz neue M\u00f6glichkeiten: Predictive Maintenance as a Service \u2013 vorausschauende Wartung auf Basis realer Produktdaten \u2013 ist besonders attraktiv f\u00fcr Maschinen, Fahrzeuge und Geb\u00e4udetechnik. Und schliesslich bieten strukturierte Buy-Back- oder Take-Back-Programme, idealerweise mit einem Anreiz beim Neukauf verkn\u00fcpft, eine clevere M\u00f6glichkeit, Kundenloyalit\u00e4t mit Kreislaufwirtschaft zu verbinden.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ bottom_padding=“2%“ bottom_padding_tablet=“8%“ bottom_padding_phone=“10%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_row_inner column_margin=“40px“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“2\/3″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“14344″ image_size=“full“ max_width=“100%“ max_width_mobile=“default“ animation_type=“entrance“ animation=“None“ animation_movement_type=“transform_y“ hover_animation=“none“ alignment=““ border_radius=“none“ box_shadow=“none“ image_loading=“default“][\/vc_column_inner][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text css=““ text_direction=“default“]Behalten Sie mit dem Digitalen Produktpass durchgehend jederzeit alle Produktinformationen im Griff.<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ bottom_padding=“4%“ bottom_padding_tablet=“8%“ bottom_padding_phone=“10%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text css=““ text_direction=“default“]\n

Markenst\u00e4rke ausbauen \u2013 der DPP als Touchpoint der Zukunft<\/h4>\n[\/vc_column_text][vc_column_text css=““ text_direction=“default“]Jedes physische Produkt wird mit dem DPP zu einem permanenten, interaktiven Markenkontaktpunkt. Das klingt abstrakt, ist in der Praxis aber revolution\u00e4r: Ein QR-Code auf dem Produkt, der nicht nur Pflichtinformationen liefert, sondern Geschichten erz\u00e4hlt, Zertifikate zeigt und personalisierte Angebote erm\u00f6glicht \u2013 das \u00fcbertrifft klassische Marketinginstrumente in Reichweite und Relevanz.<\/p>\n

Gerade im Bereich Nachhaltigkeit er\u00f6ffnet das neue Wege zur Differenzierung. Konsumentinnen und Konsumenten k\u00f6nnen k\u00fcnftig direkt am Produkt pr\u00fcfen, wie hoch dessen Umweltbilanz wirklich ist \u2013 nicht anhand von Werbeversprechen, sondern anhand verifizierter Daten. Wer hier mit \u00fcberzeugenden Zahlen aufwarten kann, verschafft sich einen handfesten Wettbewerbsvorteil und kann eine h\u00f6here Zahlungsbereitschaft begr\u00fcnden. Umgekehrt gilt: Unternehmen, die ihre Nachhaltigkeitsversprechen nicht belegen k\u00f6nnen, laufen Gefahr, als Greenwashing enttarnt zu werden. Der DPP macht den Unterschied zwischen echtem Engagement und Marketingversprechen sichtbar \u2013 und sch\u00fctzt damit Marken, die Substanz haben.<\/p>\n

Dar\u00fcber hinaus schafft der DPP eine direkte Kundenbeziehung \u00fcber den gesamten Produktlebenszyklus: von der Erstregistrierung \u00fcber Wartungshinweise bis hin zu personalisierten Service-Angeboten nach dem Kauf. F\u00fcr Marken, die Community und Loyalit\u00e4t aufbauen wollen, ist das ein m\u00e4chtiges Instrument. Authentisches Storytelling, partizipative Markenbindung, Produktf\u00e4lschungsschutz \u2013 all das l\u00e4sst sich \u00fcber den DPP abbilden. Dabei geht es nicht darum, den DPP mit Marketingbotschaften zu \u00fcberladen, sondern darum, echten Mehrwert zu liefern, der das Vertrauen in die Marke langfristig st\u00e4rkt.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ bottom_padding=“2%“ top_padding_tablet=“8%“ constrain_group_3=“yes“ bottom_padding_tablet=“8%“ bottom_padding_phone=“10%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“fade-in“ shape_type=““ gradient_type=“default“][vc_column top_padding_desktop=“6%“ bottom_padding_desktop=“8%“ left_padding_desktop=“8%“ right_padding_desktop=“8%“ top_padding_phone=“8%“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color=“#e8e8e8″ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“15px“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_b_to_right_t“ overlay_strength=“1″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ enable_animation=“true“ animation=“fade-in-from-bottom“ animation_easing=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“advanced“ gradient_type=“default“ content_layout=“default“][vc_row_inner equal_height=“yes“ content_placement=“top“ column_margin=“90px“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ bottom_margin_phone=“6%“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ content_layout=“default“ gradient_type=“default“][image_with_animation image_url=“6083″ image_size=“full“ max_width=“100%“ max_width_mobile=“default“ animation_type=“entrance“ animation=“None“ animation_movement_type=“transform_y“ hover_animation=“none“ alignment=““ border_radius=“none“ box_shadow=“none“ image_loading=“default“][\/vc_column_inner][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ top_margin_phone=“6%“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ column_padding_type=“default“ content_layout=“default“ gradient_type=“default“][nectar_single_testimonial testimonial_style=“bold“ text_color=“#5300f9″ color=“Default“ quote=“Die Pflicht zur Einf\u00fchrung des DPP\u2019s kommt, so oder so. Die Frage ist nur, ob man sie als Aufwand verbucht oder als Chance nutzt.“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“2%“ top_padding_tablet=“8%“ top_padding_phone=“10%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text css=““ text_direction=“default“]\n

Fazit: Fr\u00fch einsteigen zahlt sich aus<\/h4>\n[\/vc_column_text][vc_column_text css=““ text_direction=“default“]Der Digitale Produktpass ver\u00e4ndert, wie Produkte kommuniziert werden, wie Lieferketten funktionieren und wie Unternehmen mit ihren Kunden in Beziehung treten. F\u00fcr Schweizer Unternehmen, die fr\u00fchzeitig investieren, entsteht daraus eine dreifache Rendite: sch\u00e4rfere Daten und mehr Wettbewerbsf\u00e4higkeit, neue Gesch\u00e4ftsmodelle mit wiederkehrenden Ertragsstr\u00f6men und eine Marke, die mit Substanz statt Versprechen \u00fcberzeugt.<\/p>\n

Die Pflicht zur Einf\u00fchrung des DPP\u2019s kommt, so oder so. Die Frage ist nur, ob man sie als Aufwand verbucht oder als Chance nutzt.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“2%“ top_padding_tablet=“8%“ top_padding_phone=“10%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“ 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Stephan L\u00e4derach<\/h4>\n[\/vc_column_text][vc_column_text css=““ text_direction=“default“]Seit 20 Jahren bewege ich mich in den Bereichen Produktdaten, E-Commerce sowie Produkt- und Marketingkommunikation \u2013 mit einem soliden Fundament aus einer Ausbildung in der grafischen Industrie und mehrj\u00e4hriger Erfahrung in der IT- und Netzwerktechnik.<\/p>\n

Als Business Consultant und Key Account Manager berate und begleite ich unsere Kunden von der Konzeption \u00fcber die Umsetzung bis zur Weiterentwicklung ihrer L\u00f6sungen rund um Produktkommunikation und Prozessmanagement \u2013 und verbinde dabei inhaltliche Tiefe mit partnerschaftlicher Zusammenarbeit.[\/vc_column_text][divider line_type=“No Line“ custom_height=“30px“][nectar_btn size=“jumbo“ button_style=“regular“ button_color_2=“Accent-Color“ icon_family=“none“ text=“Stephan L\u00e4derach kontaktieren“ margin_top=“10″ url=“mailto:stephan.laederach@aclevion.com“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“3%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ row_position_desktop=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““ gradient_type=“default“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ flex_gap_desktop=“10px“ column_element_direction_desktop=“default“ column_element_spacing=“default“…<\/p>\n","protected":false},"author":1,"featured_media":14335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":"","_wp_rev_ctl_limit":""},"categories":[21,22],"tags":[],"class_list":["post-14319","post","type-post","status-publish","format-standard","has-post-thumbnail","category-product-information-management","category-technology"],"yoast_head":"\nDer Digitale Produktpass (DPP) als strategische Chance - aclevion<\/title>\n<meta name=\"description\" content=\"Produktdaten mit Digital Asset Management, KI gest\u00fctzt und mit einer auf Sie abgestimmten DAM-L\u00f6sung verwalten. 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