A look behind the scenes of the integrated marketing portal of Switzerland’s most personal insurance company.
Together with our customer Swiss Mobiliar and censhare, we served not only coffee and croissants in Zurich in June, but also exciting insights into the development and benefits of Mobiliar’s brand management solution.
The marketing portal based on censhare provides a brand-compliant toolbox for internal employees and external agencies and reduces coordination efforts. Integrated asset lifecycle management ensures that content always remains up-to-date and valid.
Today, the marketing portal has become the central point of contact, provides significant support for Mobiliar’s brand management, and enables complex advertising material creation in self-service. Where previously complex DTP support was required, the marketing managers now create the advertising materials themselves in the system with a high degree of automation.
Today, internal users have access to many templates within the tool and create thousands of advertising materials. And they ensure a consistent brand presence and improved brand positioning for Mobiliar.
Reto Kneubühl, Systems & Processes Project Manager, Swiss Mobiliar and Lukas Brupbacher, Senior Project Manager, aclevion not only gave a presentation of the new portal. They were also available to the invited guests for many questions and lively discussions at the subsequent breakfast.