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Meeting the needs of tomorrow’s customers with new PIM systems

There are approximately 24 million e-commerce stores worldwide and more are being added every day. Given these seemingly endless options and the convenience offered by modern technologies, today’s consumers expect increasingly unique and authentic shopping experiences. With shoppable content, companies enable their customers to add products to their shopping carts and purchase them directly from the content and channel they are viewing. Without the need to go through product research and locate the product in stores.

However, convenience is just one of many benefits. With Shoppable Content, companies can easily sell multiple as well as related products, improve the customer’s entire shopping experience, and measure conversion rates more easily. In our new eBook, we show you exactly how this works and how you can easily provide Shoppable Content with a Product Information Management (PIM) system.