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An integrated asset lifecycle for all marketing content

In the past, all marketing data was stored on drives, exported and approved by hand. The information was neither harmonized nor standardized and many processes tied up resources unnecessarily. As part of a reorganization of internal marketing, LAVEBA not only revised its marketing strategy, but also invested in the necessary systems.

Today, the company manages all brand and marketing content in a centralized digital asset management system. An overarching, system-supported process regulates the life cycle of the content via validation mechanisms, from import, refinement and approval to publication and subsequent archiving.

The new solution offers many advantages: The structured storage of all content ensures greater efficiency. The integrated workflow optimizes processes throughout the company. And finally, the centralized provision of all brand elements guarantees better brand compliance.

You can find out more about the use case and the results achieved here:

With the implementation of censhare, we were able to increase efficiency in the organization and lay the foundation for future next steps in marketing automation.

Gabriel GübeliHead of Corporate Communications & Marketing, LAVEBA Genossenschaft