Successful collaboration between R+V Versicherung Germany and MPP.360
At the fully booked ComImpact event on March 3, 2026, Sascha Kämmerer, Marketing Manager at R+V Versicherung, showed us that they’ve addressed the very issue that so many people struggle with: marketing production. Instead of manual iterations, version chaos, and endless coordination, they consistently rely on creative automation and AI throughout the entire omnichannel chain, thanks to their system partner MPP.360.
What does this mean in practice?
- Automated, template-based production of marketing materials
- AI-powered text generation & scalable personalization
- Significantly faster campaign implementation
- Measurable efficiency gains and tangible cost savings
At the ComImpact event held at the Hochschule für Wirtschaft in Zurich, Sascha Kämmerer gave a compelling presentation on the journey R+V Insurance has undertaken to successfully transition its marketing processes into the digital age.
He also believes that it is not just the gain in efficiency, but the ability to personalize content that is one of the most important drivers for the automated management of marketing communications. Thanks to the capabilities of AI, any product specifications and changes are now immediately available for automated content generation and can be delivered across all channels in a way tailored to specific target audiences
He also pointed out that roles in marketing are undergoing significant changes, and that the challenges of getting people on board with this change initiative are all the greater. This is a feat that R+V Insurance has mastered well.
Would you also like to digitize your marketing processes for the future and ensure optimal support throughout the change process? Our professional team and system partner MPP.360 are here to assist you. Contact us for an initial consultation to explore how your company can prepare its marketing for future challenges using digital and AI-driven solutions.
