Leister AG

The growth of the Leister Group required a reorganisation of the product data in order to be able to create a convincing customer proximity across all channels. The evaluation was preceded by preliminary conceptual work in which a comprehensive catalogue of requirements was developed. The focus was not only on classic PIM functions, but also on topics for future implementation projects.

Leister opted for the PIM solution from censhare, which, in addition to the required PIM functions, offers a great deal of expansion potential for further applications in product communication and marketing communication.

The PIM from censhare is the central hub for all product information and enables the design of new and efficient processes. Future brands and touchpoints can be easily integrated thanks to censhare. This project was managed and technically implemented by us in an agile process. The involvement of all of Leister’s main users, was one of the main success factors for the entire project.

Use Cases




International Data Distribution


Leister, Weldy, Axetris

System Solution


censhare has fully integrated digital asset management, product information management and content management to help you to master your content. Companies like Allianz, Lands’ End, Dyson, Christie’s and hundreds more rely on censhare for on-brand, always up-to-date content, taking advantage of every opportunity to reach the right customers at the right time.

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The platform approach enables us to efficiently enrich and organise the product data in a differentiated way, so that we are well equipped for the existing and future requirements of channel-specific data exchange.

Oliver Odermatt, Leister AGProjectmanager PIM


The Leister Group is a globally active Swiss technology group with headquarters in the canton of Obwalden. Leister AG forms the umbrella of the Leister Group, which includes Axetris AG and Leister Technologies AG, with subsidiaries on three continents and around 130 sales centres and service locations in more than 100 countries.

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