Leister AG

The growth of the Leister Group required a reorganisation of the product data in order to be able to create a convincing customer proximity across all channels. The evaluation was preceded by preliminary conceptual work in which a comprehensive catalogue of requirements was developed. The focus was not only on classic PIM functions, but also on topics for future implementation projects.

Leister opted for the PIM solution from censhare, which, in addition to the required PIM functions, offers a great deal of expansion potential for further applications in product communication and marketing communication.

The PIM from censhare is the central hub for all product information and enables the design of new and efficient processes. Future brands and touchpoints can be easily integrated thanks to censhare. This project was managed and technically implemented by us in an agile process. The involvement of all of Leister’s main users, was one of the main success factors for the entire project.

1300+

Products

100

International Data Distribution

3

Leister, Weldy, Axetris

Module

censhare Product Information Management (PIM)

censhare Product Information Management manages extensive product data and enables you to create precise sales content and marketing data in record time. Thanks to censhare's PIM, you can maintain your product master data in a targeted manner and automatically update the content on websites, in online shops, on mobile apps, in print materials and POS applications.

Learn more about censhare Product Information Management (PIM)

censhare Digital Asset Management (DAM)

censhare Digital Asset Management centrally stores a single data record for each file, which can be used by all teams. Each file can be flexibly linked with all relevant information, such as target group, source, usage rights or other information. This allows teams to intuitively search for the desired content independently of each other.

Learn more about censhare Digital Asset Management (DAM)

censhare Content Management (CMS)

The censhare Content Management System makes it easy to create media-neutral content and transform it automatically for all channels: websites, online shops, apps, marketing automation, digital advertising and print. In censhare, content can be translated and localised directly. The flexible API enables external applications to access the centrally stored content.

Learn more about the censhare Content Management (CMS)

The platform approach enables us to efficiently enrich and organise the product data in a differentiated way, so that we are well equipped for the existing and future requirements of channel-specific data exchange.

Oliver Odermatt, Leister AGProjectmanager PIM

Company

The Leister Group is a globally active Swiss technology group with headquarters in the canton of Obwalden. Leister AG forms the umbrella of the Leister Group, which includes Axetris AG and Leister Technologies AG, with subsidiaries on three continents and around 130 sales centres and service locations in more than 100 countries.

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