OLWO

OLWO is a central production, trading and service company in the Swiss timber industry. OLWO’s marketing department manages more than 28,000 items and produces a price list in the form of a catalog of over 500 pages.

With Contentserv’s PIM solution, OLWO can automate the production of the catalog, communicate updates and price changes much faster in the market and promptly transfer all product data to other channels such as the flip catalog, the web store or the BIM platform buildup.

Before the introduction of the first PIM solution, the price list was compiled manually in a time-consuming process. It was only possible to react to changes, market volatility and adjustments by the manufacturers of third-party products once a year at most. After the end-of-life of the first two PIM solutions, the price list production process was finally migrated to Contentserv. The new PIM solution was to cover various requirements:

Complete automation of the entire price list based on centrally maintained product information
Automatic export to the webshop
Connection to the Navision ERP system
iPaper export to the daily generated flip page catalog with links to the web shop
BIM export of all products to buildup

Over 28,000 items from OLWO and its suppliers are now centrally maintained and enriched in the solution. As a “single source of truth”, the PIM solution provides all product information centrally and at the touch of a button. The technical implementation of the price list is now a matter of minutes. The company can not only provide its customers with the printed price list, but also a digital flip catalog with daily updated prices and links to the web store. The web store and the BIM platform buildup are also supplied directly from the PIM.

OLWO has thus established leaner processes and realized major time savings in the production of price lists and the maintenance of the various channels. Thanks to new sales tools such as the flip catalog and web store, OLWO can now communicate price changes to the market much more quickly and has been able to realize new sales potential. And as the solution is constantly evolving, there is also further potential for optimization in the future, for example through the new AI functions in Contentserv to automate the maintenance and creation of product information.

The solution was implemented by Stämpfli Kommunikation for OLWO and has been supported and further developed by aclevion since 2023.

Use Case

Price list automation

3

automatic exports for print, store and BIM

28000

items

9000

digital assets

System Solution

Contentserv

Contentserv’s Product Experience Cloud makes it easy for brands, manufacturers and retailers to manage and optimize product content – thanks to a central, easy-to-use cloud solution. Optimized product content makes it possible: instead of struggling with incomplete data, teams use the time gained to create comprehensive, relevant and emotional product experiences. This strengthens their brand and ultimately inspires their customers.

Learn more about Contentserv

contentserv.com

”Contentserv's PIM simplifies the maintenance of product information across different sales channels, which massively increases the ability to react to market changes.
Sandro Steiner, OLWO AGMarketing

About OLWO

The name OLWO stands for trust. The company is part of an independent family holding company and is now managed by the fourth generation. Since 1926, OLWO has developed into a central production, trading and service company in the Swiss timber industry. In addition to its own sawmill and planing mill, the company has a huge range of wood-based materials and an attractive exhibition for craftsmen, architects and builders. OLWO employs over 200 people in Worb and at the two other production sites in Stalden and Erlenbach.

olwo.ch