Pilatus Aircraft Ltd

Founded in 1939, Swiss-based Pilatus Flugzeugwerke AG develops and manufactures world-leading training aircraft for pilot training, as well as unique multi-purpose aircraft, business jets and business aircraft such as the PC-12, the most widely used business jet in the USA. The company not only has its own international subsidiaries, but also works with over 20 sales centers worldwide that sell the aircraft.

In order to increase international awareness and sales, the company agreed with the sales centers on marketing expenditures for Pilatus-related campaigns, which the central marketing department was unable to easily control in the previous process using Excel files. A new system for the governance and control of all marketing expenditures was needed that would be simple and inexpensive on the one hand, and on the other hand would enable full transparency and easy operation by the sales centers.

With the MRM system toolpilots MATE, we were able to offer Pilatus the right solution. Today, both Pilatus and all sales centers work with this centralized and simple system, which offers a number of advantages:

• 100% budget security and transparency regarding the status of all budgets
• Significant time savings through automation
• Optimization of global marketing planning through new insights

In toolpilot’s MATE, sales centers record their planning, request campaigns and measures that are approved by headquarters, track their costs, and evaluate the results at the end of the period. Pilatus thus not only controls its own measures but also the marketing expenditures of all sales centers in a clear system and has also gained completely new insights into the expenditure structure and successes of global marketing planning, which the company uses for the continuous optimization of its marketing planning.