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Automated master data exchange with the GDSN

Whether a company publishes its own product data in the GDSN network, receives data on other products or both at the same time: the interface between the PIM and firstbase ensures that the systems update each other, the data models are synchronized and up-to-date product data can be reliably found on both sides – automatically, error-free and without any manual intervention.

Sending and receiving product master data between the PIM and firstbase is done in three simple steps directly in the PIM system:

1. Authentication and initialization

The process starts at the push of a button or automatically based on defined process steps, for example at a specific time or when product data is changed in the PIM system. After authentication, the systems are connected and individual data records or all data can be synchronized at once.

2. Mapping and data transformation

A comprehensive mapping tool is used to map the attributes in PIM against the GDSN data model, for example the firstbase attribute targetMarket to the PIM attribute Market. Once the mapping has been configured, the comparison is carried out automatically. This means that the data structure can be adapted easily and flexibly in the event of changes. Even data transformations can be automated here, for example to format numerical values or convert texts into capital letters.

3. Import and/or export

After automatic mapping and data transformation, the interface transfers the information to the respective system. In the case of an export, the new data is sent to firstbase, where existing product data is updated, new products are created and those that are no longer required are deleted. In the case of an import, the new product information is created in the PIM. You can specify whether existing data is to be updated or only new products are to be created.

A simple process for data providers and recipients

The already high demands on master data management in industry and trade are constantly increasing. Companies must ensure that their product information is compatible with international standards and that they can exchange this information with their trading partners worldwide. The global standardization organization GS1 has developed the Global Data Synchronization Network (GDSN) together with trade and industry.

For the exchange of master data via GDSN, GS1 Switzerland offers firstbase, a platform that is based on the global GS1 standards but specifically serves the needs of the Swiss market. Companies can transfer and maintain data to the platform via a web interface or Excel import. With a Product Information Management (PIM) system, we can automate this process and reduce the need for manual resources.

Once configured, data can be exchanged automatically: We connect the PIM system to firstbase via an interface, enabling direct synchronization of information between the two systems. The interface not only takes care of authentication and access control, but also controls the mapping and transformation of data between the customer’s data model and firstbase. As a result, companies receive a fully maintained master data pool directly in the central PIM, which is always 100% synchronized with the data in the GDSN. And thus process reliability and massive efficiency gains.

Requirements

Many companies in the consumer goods, retail and healthcare sectors rely on the Global Data Synchronization Network (GDSN) and use the firstbase platform from GS1 Switzerland to maintain and exchange valid master data worldwide. In many cases, however, data is maintained either via copy & paste in the web interface or via an Excel interface.

To minimize the potential for errors and reduce manual work, firstbase can be connected to the Product Information Management (PIM) system via an interface. This system then keeps all of the company’s product information structured and maintained. The interface fully automates the mapping, transformation and comparison of data with GDSN.

Implemented with:
Product Information Management (PIM/PXM)

Use Case
PIM/PXM

Implemented for:
GS1 Switzerland

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”In a digitalized economy, precise and standardized data is the key to success. The combination of PIM and firstbase creates a reliable, future-proof solution for the automated exchange of master data - with maximum process reliability.

Domenic SchneiderHead of Distribution, GS1 Switzerland

Solution

Product Information Management (PIM/PXM)

Product Information Management (PIM) systems are advanced software solutions that centrally consolidate, manage and optimize product information from all your sources as a single point of truth. They enable companies to efficiently organize, refine and publish all types of product data, from technical specifications to marketing content, to all channels.

Product Experience Management (PXM), on the other hand, goes one step further and focuses on creating impressive product experiences for your customers. It also includes the ideal channel- and context-related presentation of products to optimize the individual buying experience.

Learn more about

Product Information Management (PIM/PXM)

About GS1 Switzerland

GS1 Switzerland is part of the international, non-profit organization GS1 Global. The application of the global GS1 standards increases transparency, efficiency and security in various industries along the value chain. GS1 solutions offer a wide range of options for identifying, recording and exchanging information in a compact form. The organization makes an important contribution to the development and digitalization of the economy and promotes the quality of life in society.

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