What previously took days of work is now done in a matter of hours. The integrated production workflow based on a central Product Information Management (PIM) system creates catalog variants in no time at all. Product managers maintain and update the product data in the PIM system themselves, allowing designers to concentrate fully on their actual work. The system is so simple that catalog creation can take place without external support.
All product data is stored centrally in the PIM system and automatically updated in the different language variations of the catalog – of course, always in the correct language. Even the right degree of automation and graphic sophistication is maintained: Graphics or special tables are conventionally pre-produced and incorporated into InDesign layouts. The creation of language variants, then, takes place almost automatically with just a few clicks.
The result: In the past, creating catalog in 5 languages was a huge administrative undertaking. Now, catalog in 10 languages are created within a short period of time. Product managers have direct influence and access to the content of the catalog. And the time to market has significantly decreased.