The company’s central content hub already comprised the core areas of digital asset management, print publishing and channel management. With this offering, the central marketing department at the headquarters supports the more than 150 marketing employees in 20 countries worldwide in their daily work. The marketing content is translated locally and prepared for the needs of the regional target groups.

As an extension to the existing censhare offering, a new core area was established with the Content Library. All marketing-relevant information on important products as well as product series and categories can be prepared and made available for each market and channel. All content is collected here in one place and managed in a structured manner in the censhare Content Hub.

The Content Library is divided into compendiums, which are created and maintained by the marketing managers at the headquarters. Among other things, selected media assets for the product or product series are curated in a compendium. This includes a selection of the eight to ten most important images and videos for a possible local campaign. The central digital asset management can include up to 100 marketing images for the same product. The Content Library with the curated media assets supports and simplifies the search for suitable images.

The appropriate marketing materials can also be found in the compendia. This can be comprehensive background information on a product, which is required for the development of local marketing measures. Neutral marketing texts that can be translated directly are also managed in the Content Library. These texts often form the basis for the markets’ social media posts.

Other important contents are the so-called IBFs. This stands for Insight, Benefit and Function. They are produced for all important products and series and can be managed centrally in the Content Library. These argumentations are a helpful source for the design of sales texts and materials.

All these contents are maintained in the Content Library in one place, stored in a structured manner and shared centrally. They are intuitively integrated into the editing screens for new materials, are available directly in the editor and can be easily reused. All marketing employees worldwide now use the same texts, media and wording. And the fact that all content is directly accessible and does not have to be created again and again has increased efficiency in marketing.