The planners select and create all standard advertising materials from ready-made Adobe InDesign templates. Then they determine the layout of the individual double pages, define the column layout and image placeholders. The system loads all the required layers in the background and creates the finished basic layout. Finally, editorial elements can already be planned directly onto this using a variety of templates.

Using an intuitive editor, planners now enter texts independently or select them from stored libraries, e.g. for headlines. The system makes the changes in the underlying InCopy file without the planners having to open it. The images are selected and placed directly from censhare Digital Asset Management and can then still be scaled and positioned in the editor.

For planning the products, the system provides a clear workflow in which all products are displayed structured by assortment and sorted by relevance. From there, they can be planned by dragging and dropping them onto the pages, where they are automatically placed in the templates based on the grid. After planning the national products, the system automatically creates the regional variants, which are then supplemented with regional products.

The production agency takes over the advertising materials directly in the system and only takes care of the fine-tuning of the already finished Adobe InDesign layouts. Finally, all multilingual regional advertising materials are translated. And this step, too, is system-supported and workflow-controlled; language variants are automatically created, and the translated content is placed. After a final check, the advertising materials can be transferred to production.