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Print interface for 10,000 recipes

When designing magazines, corporate publishing, and newspapers, layouters process large volumes of content and complex recipe information. The interface between the recipe database in the censhare Content Hub and the WoodWing editorial system makes these workflows as efficient as possible: The finished recipes are available to the layouters directly in the editorial system without media discontinuity and are automatically assigned to the right editions and publications in the right language. As a result, layouters no longer waste time searching and manual errors are virtually non-existent.

The censhare-based recipe database exports finished recipe texts together with the style sheets of the planned publication as an InDesign Tagged Text to the WoodWing editorial system. From there, layouters can simply drag and drop the finished texts into Adobe InDesign, where the content is directly formatted. This not only saves time but also ensures that no errors creep into the complex recipe texts through subsequent editing.

Today, layouters obtain the recipes for all print publications exclusively from WoodWing, even though these are managed and generated by censhare in the background. They can include complex recipe content in their layouts simply by dragging and dropping. The automatic integration of the extensive recipe database into print production saves money and effort, reduces sources of error, and increases the consistency of information across all channels.


Migros uses a censhare system for the creation, management, and playout of recipes for its print channels and digital offerings such as Migusto, Famigros, or Migros Impuls in German, French, and Italian. The recipe database was developed by aclevion specifically for Migros and includes more than 10,000 recipes and a large number of complex automations for creating and adapting quantity specifications, nutritional information, and suitable recipe texts in all three languages.

After Migros decided to standardize their print production with Adobe InDesign and WoodWing, they worked with aclevion and the WoodWing partner to find a solution to import the finished recipe texts into WoodWing and use them directly in Adobe InDesign without further editing.


consolidated print workflow


recipes published automatically per year


automatic formatting

1,500 recipes in 4 publications (almost) without manual intervention

Every day, the layouters place and publish a large number of recipes in a variety of publications. To make this process as simple and error-free as possible, aclevion developed a direct interface between the recipe database in censhare and the WoodWing editorial system.

The entire process is fully automated and happens without manual intervention.

With the introduction of recipe transformation, recipes can be automatically inserted into the InDesign document with the correct formatting being applied. This is a huge time-saver compared to the former manual copy/paste process used by layouters

Christoph SpürginHead of Editorial Technology, Migros-Genossenschafts-Bund

System Solution


censhare has fully integrated digital asset management, product information management and content management to help you to master your content. Companies like Allianz, Lands’ End, Dyson, Christie’s and hundreds more rely on censhare for on-brand, always up-to-date content, taking advantage of every opportunity to reach the right customers at the right time.

Learn more about censhare

About Migros

Migros was founded in 1925 and has since become the market leader in the Swiss retail sector. Today, the approximately 98,000 employees generate around 29 billion Swiss francs annually. The cooperatively organized company is active throughout Switzerland and has a nationwide presence with ten regional cooperatives and around 2,3 million members.

The Migros Group includes supermarkets, specialist stores, various industrial operations, as well as trading and travel companies. Migros is one of the most trusted brands in Switzerland.

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