{"id":11046,"date":"2025-02-11T07:20:10","date_gmt":"2025-02-11T07:20:10","guid":{"rendered":"https:\/\/aclevion.com\/2025\/02\/11\/ki-digitaler-produktpass-und-automatisierung-die-zukunft-des-pim\/"},"modified":"2025-03-13T08:37:31","modified_gmt":"2025-03-13T08:37:31","slug":"ai-digital-product-passport-and-automation-the-future-of-pim","status":"publish","type":"post","link":"https:\/\/aclevion.com\/en\/2025\/02\/11\/ai-digital-product-passport-and-automation-the-future-of-pim\/","title":{"rendered":"AI, Digital Product Passport and automation: the future of PIM"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default” text_direction=”default”]\n

With perspectives from GS1, Verfora, ESA, Swiss Post and Contentserv<\/strong><\/h2>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”2%” bottom_padding=”5%” bottom_padding_tablet=”10%” bottom_padding_phone=”10%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

Technological innovations such as AI and automation, as well as the growing complexity of markets and increasing demands for transparency and compliance, are significantly driving change in the PIM landscape. To discuss these developments with over 50 customers, partners and interested parties, we hosted an event on February 6 to discuss the development of PIM in the context of current trends and upcoming challenges.<\/p>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”20px”][vc_gallery css=”” type=”image_grid” images=”11061,11053,11063,11067″ image_grid_loading=”default” layout=”4″ item_spacing=”default” gallery_style=”7″ load_in_animation=”none” img_size=”500×500″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” bottom_padding_tablet=”10%” bottom_padding_phone=”10%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default” text_direction=”default”]\n

GS1: The Digital Product Passport and its significance for Swiss companies (Video in German)<\/strong><\/h3>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20px” custom_height_phone=”20px”][vc_video link=”https:\/\/youtu.be\/4rxesi9-_uM” css=””][divider line_type=”No Line” custom_height=”30px” custom_height_phone=”25px”][vc_column_text css=”” text_direction=”default”]Due to the new Ecodesign Regulation, products in the EU economic area must become sustainable from February 2027. The presentation by<\/span> Dr. Uwe R\u00fcdel<\/a>\u00a0from GS1 Switzerland made it clear exactly what this means and why it affects most Swiss companies. However, he also showed that the topic offers a number of opportunities and gave clear recommendations for action to be well prepared in good time with PIM and end-to-end data management<\/strong>.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]More about Digital Product Passport:<\/strong>[\/vc_column_text]
<\/i> <\/div>
Interview with our Business Consultant for Data Management<\/strong><\/a> <\/div>
<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” bottom_padding_tablet=”10%” bottom_padding_phone=”10%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default” text_direction=”default”]\n

Verfora: PIM as one of the main tools for digital transformation<\/strong><\/h3>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20px” custom_height_phone=”20px”][image_with_animation image_url=”11070″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”30px” custom_height_phone=”25px”][vc_column_text css=”” text_direction=”default”]With Contentserv<\/a> as the PIM system for Verfora, we have not only created system-supported common standards for processes, but also implemented a central database for all product data. In their presentation, <\/span> Christoph H\u00fcsemann<\/a> and Adrien Chavy<\/a>\u00a0impressively demonstrated how the PIM system enables a range of different process optimizations and efficiencies. One highlight: the production of the catalog, which was reduced from 3 months production time to 30 seconds<\/strong>, as the audience was able to experience live.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Verfora Use Case:<\/strong>[\/vc_column_text]
<\/i> <\/div>
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Streamlining work processes<\/span><\/strong><\/a><\/div>\n <\/div>
<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” bottom_padding_tablet=”10%” bottom_padding_phone=”10%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default” text_direction=”default”]\n

ESA: Optimizing PIM processes with AI (Video in German)<\/strong><\/h3>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20px” custom_height_phone=”20px”][vc_video link=”https:\/\/youtu.be\/faCOU8QIxL0″ css=””][divider line_type=”No Line” custom_height=”30px” custom_height_phone=”25px”][vc_column_text css=”” text_direction=”default”]We can continuously optimize the censhare<\/a> system used by ESA for PIM, DAM and publishing by integrating AI services. <\/span> Christine W\u00e4lchli<\/a>\u00a0showed how DeepL has already cut translation costs by 80%<\/strong> and accelerated translations by 90%<\/strong>. She also gave an insight into further planned developments, such as the integration of OpenAI for the automatic creation of product texts.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]ESA Use Case:<\/strong>[\/vc_column_text]
<\/i> <\/div>
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Translation with AI<\/span><\/strong><\/a><\/div>\n <\/div>
<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” bottom_padding_tablet=”10%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default” text_direction=”default”]\n

Post: The future of image analysis with AI (Video in German)<\/strong><\/h3>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20px” custom_height_phone=”20px”][vc_video link=”https:\/\/youtu.be\/mDShDl-u0wU” css=””][divider line_type=”No Line” custom_height=”30px” custom_height_phone=”25px”][vc_column_text css=”” text_direction=”default”]Swiss Post uses the censhare Content Hub we implemented to manage over 300 campaigns a year, create media-neutral content, produce magazines and manage articles in the web store, using over 80,000 images. In his presentation,<\/span> Michael Eberle<\/a>\u00a0showed how an AI-based workflow revolutionizes automated keywording and reduces the workload by 80%<\/strong>. He also shared why Swiss Post switched from Amazon Rekognition to OpenAI and how we have taken efficiency in digital asset management to a new level with AI.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Post Use Case:<\/strong>[\/vc_column_text]
<\/i> <\/div>
\n
Image tagging with AI<\/span><\/strong><\/a><\/div>\n <\/div>
<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” bottom_padding_tablet=”10%” bottom_padding_phone=”10%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default” text_direction=”default”]\n

Contentserv: Conquering new markets and maximizing sales with Shoppingfeed<\/strong><\/h3>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20px” custom_height_phone=”20px”][vc_video link=”https:\/\/youtu.be\/nkvg1k-L1Qc” css=””][divider line_type=”No Line” custom_height=”30px” custom_height_phone=”25px”][vc_column_text css=”” text_direction=”default”]In the presentation by our partner Contentserv<\/a>, <\/span> Stefan Wichmann<\/a>\u00a0demonstrated how companies can optimize their e-commerce strategy<\/strong> and connect their products with the world’s most important marketplaces<\/strong> by integrating Shoppingfeed into the PIM system. The advantages are obvious: synchronized inventory and automated order processing on various channels such as marketplaces, price comparison websites, social media ads and affiliate marketing sites.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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