With Marketing Resource Management, you can manage your marketing in a central cockpit. This creates transparency throughout the entire marketing year and allows you to benefit from full control, newly gained time and optimized campaigns.
Optimize planning, budgets and resources for maximum marketing efficiency
Effective marketing, sponsorship and event management can make a decisive contribution to achieving growth and corporate goals. Marketing Resource Management (MRM) plays a central role here. Innovative solutions ensure transparency in planning, budgets, resources and campaigns. They support companies in optimally planning, organizing, controlling and evaluating their marketing resources in order to achieve efficient campaigns and outstanding results.
This is particularly relevant for companies that
- operate nationally or internationally,
- have several locations and/or partners,
- have a larger product portfolio or several product lines
- or orchestrate campaigns for different target groups and channels.
90
faster per employee / day
35
increase in efficiency
20
budget released
”We know of few marketing solutions that pay for themselves as quickly as MRM systems.
In this interview with our MRM expert Mathias Wurth, you will gain an insight into the topic and learn why an MRM solution is (almost) always worthwhile and can even play an exciting role in attracting new talent.
What is Marketing Resource Management (MRM)?
Marketing Resource Management (MRM) systems are software solutions that serve as a central platform for planning and managing all of your company’s marketing resources. These solutions enable you to efficiently plan, manage, analyze and optimize marketing plans and campaigns, budgets and costs, tasks, content and teams.
Strategic planning
Plan, track and analyze your marketing campaigns and measures effectively to maximize success and get a complete overview of the entire marketing year.
Budget planning
Plan and manage your budget with maximum transparency, automate the annual budget process and track all cost types that are relevant to your company.
Project Management
Manage everyone’s tasks and automate processes, reduce manual tasks and increase productivity by improving communication and workflows.
Asset Management
Organize marketing content, images, videos and campaign materials centrally and ensure that everything is always up to date and easily accessible.
Performance Analytics
Monitor the performance of your marketing campaigns in real time, make continuous improvements and benefit from intelligent AI support for optimization.
We rely on market-leading solutions such as Marmind, toolpilots MATE and censhare to help companies plan their campaigns, make the best use of marketing resources and achieve outstanding results.
Curious?
On Demand Webinar (in German)
Save time and money in marketing with MRM
30 minutes
Introduction to Marketing Resource Management (MRM)
Make an appointment
Find out in a non-binding online appointment how you can do your work better and faster with MRM solutions.
Customized solutions for digital communication and marketing
For 15 years, we have been implementing solutions in the areas of Headless Content Hub (HCMS) and Product Information Management (PIM), Publishing Management, Brand Management, Digital Asset Management (DAM) and Marketing Resource Management (MRM). We support the digital transformation of our customers from the initial consultation, conception and integration through to the continuous further development and support of the solutions.
About us