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The future of content management for your business

Today, the efficient organization and publication of content is a crucial success factor for companies. The increasing number of channels, formats and platforms is just as challenging as the changing habits and expectations of customers and consumers. This is where Content Hubs come into play – comprehensive software solutions with which companies bundle all content for their internal and external communication in a central location, organize it, and distribute it to different channels in a targeted manner.

What is a Content Hub?

A Content Hub is a holistic software solution that is the central hub for all of your company’s communication content and information. The platform allows you to efficiently create, edit, manage and share all types of content, be it text, images, videos or layouts. At the same time, a Content Hub enables seamless integration with your existing systems and workflows and, as a headless system, can also supply your existing output systems with content.

With censhare, we have over 15 years of experience in designing and implementing Content Hubs for companies of all kinds. We consult you on all aspects of your content processes and strategy and implement a suitable and sustainable solution for you, enabling you to increase your efficiency and take your communication to the next level.

The benefits of a content hub

• Efficient content management: With a Content Hub, you have full control over your content at all times. You can easily organize, categorize, and tag it, making it much easier to find and reuse.
• Multichannel publishing: A Content Hub allows you to effortlessly integrate your content into a variety of communication channels. Whether it’s website, social media, email marketing, offer promotion, or internal documentation, you can distribute your messages in a targeted and timely manner.
• Automation with Artificial Intelligence (AI): The integrated AI supports you on all levels of content planning, creation, management and publishing: Automatically suggest actions for your campaigns, classify products, create and proofread texts, analyze and categorize images and much more.
• Consistent brand messaging: By managing your content centrally, you ensure that your brand messages are consistent and uniform, regardless of where they are published.
• Time and cost savings: A Content Hub optimizes the content creation process and significantly reduces the time required. This not only saves time, but also resources and costs.
• Data-driven decisions: By analyzing content performance data, you gain valuable insights into the preferences and needs of your target audience. This enables you to continuously optimize your content and make better decisions.
• Security and privacy: Content Hubs provide robust security mechanisms to protect your sensitive information. You can define exactly who can access what content, meeting your organization’s compliance requirements.

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Consistent product information and impressive product experiences for your business success

Today, many companies not only use a wide variety of channels, but also have to engage their target groups in a fragmented decision-making and sales process. Reliable product information and winning customer experiences are of crucial importance here. Product Information Management (PIM) and Product Experience Management (PXM) are comprehensive solutions that enable companies not only to efficiently manage product information centrally, but also to create inspiring product experiences.

What is Product Information Management (PIM) and Product Experience Management (PXM)?

Product Information Management (PIM) systems are advanced software solutions that centrally consolidate, manage and optimize product information from all your sources as a single point of truth. They enable companies to efficiently organize, refine and publish all types of product data, from technical specifications to marketing content, to all channels.

Product Experience Management (PXM), on the other hand, goes one step further and focuses on creating impressive product experiences for your customers. It also includes the ideal channel- and context-related presentation of products to optimize the individual buying experience.

As a partner of Akeneo, censhare and Contentserv, we are not only PIM and PXM specialists, but also have the right software solution and experts on hand for every requirement. We offer customized PIM and PXM solutions as well as expertise and consulting around data handling and data governance, product information processes and the optimization of your product experiences.

The advantages of PIM & PXM

• Consistent product information: With a PIM system, you have full control over your product information at all times, while PXM ensures that this information is presented in inspiring and engaging product experiences.
• Automation with Artificial Intelligence (AI): Use AI prompts instead of manual work to classify products, create texts, extract keywords and automate many other tasks.
• Multichannel publishing: Both solutions allow you to seamlessly integrate your product data into a variety of communication channels while ensuring quality and consistency.
• Customer-centric product presentation: PXM focuses on designing product experiences that delight customers and optimize conversions as well as customer retention and customer lifetime value.
• Time and cost savings: The automation of processes in both solutions leads to significant time and cost savings in the creation and publication of product information.
• Data-driven decisions: Gain valuable insights into how your product information and product experiences are being used to continuously optimize your strategies.
• Efficient content management: With PIM and PXM, you can easily organize, segment, and update your content to execute targeted marketing campaigns and deliver personalized product experiences.

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Maximum control over your digital content

Digital content such as images, videos, graphics or documents are invaluable for companies to enrich their communication and shape it for their target audiences. Digital Asset Management (DAM) systems are powerful solutions that enable companies to centrally manage, organize and effectively use their digital assets in various marketing and communication campaigns.

What is Digital Asset Management (DAM)?

A Digital Asset Management (DAM) system is a software solution that serves as a central “single point of truth” for your digital content, as well as for all the people and systems that work with that content. A DAM system can be used on its own or integrated in the context of a broader Content Hub. It gives you all the capabilities you need to efficiently manage, categorize, search, edit, and share digital files in real time.

We have been implementing DAM systems and processes for many years, partly as stand-alone solutions and partly as the basis for companies’ overarching Content Hubs. With censhare and TESSA, we have specialized DAM solutions in our portfolio, and our PIM systems also offer specific DAM functions or can be integrated with them. We consult you on your data handling and your data processes, implement custom-fit solutions and integrate them into your system environment.

The advantages of a DAM system

• Efficient management: Organize your digital assets in a well-structured and searchable database. This allows quick and easy access to the files you need.
• Automation with Artificial Intelligence (AI): Integrated AI helps you optimize many areas of daily work: Have texts created, proofread, and transformed for target audiences, automatically analyze and categorize content and images, and much more.
• Consistency and branding: Ensure compliance with your brand image and quality standards. This ensures that your digital assets are consistent and up-to-date, regardless of how they are used.
• Save time: Automated management and distribution of digital assets saves time searching for and delivering files to various marketing and sales channels.
• Better collaboration: Encourage collaboration by enabling team members to work together on files, provide feedback, and use approval processes.
• Rights and access control: You have full control over the access rights of your digital assets. This lets you ensure that sensitive information is protected and only authorized users can access it.
• Analytics and tracking: Get insights into how your digital assets are being used. You can see which files are used most and which are used less to use your resources more effectively.

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Full efficiency in advertising production and multichannel publishing

For many advertising materials, layouts still play a major role in addition to all digital channels, e.g., for the product catalog, the customer magazine or a variety of campaign formats. And increasingly, these advertising materials also need to be integrated into digital marketing processes and automated as best as possible. Publishing management systems offer innovative solutions not only to automate the production of advertising materials, but also to coordinate their publication in format-compliant ways across various media and channels.

What is Publishing Management?

Publishing Management systems are software solutions for managing, producing and publishing advertising materials. They link layout processes with digital assets and product information, enabling efficient control and automation. These solutions enable companies to efficiently plan, create, organize, and publish advertising materials in a variety of media formats and channels, whether in print or digital form.

We have many years of experience in the optimization and automation of publishing processes in advertising material production, catalog production and more. With censhare and priint:suite, our experts have two of the most powerful publishing systems at their disposal, which we use to implement customized solutions for you and optimize them for your processes.

The benefits of a Publishing Management solution

• Automation of advertising media production: Fully or partially automated creation of print products enables optimization of all processes, even if the result is published in digital form.
• Multichannel publishing: You can create content once and output it in channel-specific ways to multiple media channels, whether it’s your website, social media, email, POS, or other platforms. This ensures consistent brand communication across all channels.
• Database Publishing: Link your content and product information to layout templates and let the system automatically create publications for product catalogs, price lists or data sheets.
• Automation with Artificial Intelligence (AI): With the help of AI, you can automate and analyze processes as well as automatically transform and adapt content to different channels, formats, target groups or languages.
• Regionalization and personalization: With variants, every component of a publication, from the entire layout to the individual image or text, can be automatically individualized and adapted to your customers, target groups, sales regions or markets.
• Better collaboration: Different roles can work simultaneously on different elements of your publications, processes are parallelized, and production becomes not only faster, but also more efficient and secure.
• Efficient content management: Organize, create, and manage your publications centrally, making it easy to reuse and update content.
• Time and cost savings: By automating processes and being able to reuse content across multiple channels, you can achieve significant time and cost savings in ad production and publishing.
• Consistency and accuracy: Publishing management solutions ensure compliance with your brand guidelines and ensure that content is published in the correct format and without errors.

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Increase the success of your brand

Especially in the digital space, a strong brand has a significant impact on your customers’ willingness to buy and on their loyalty, and thus on your business success. With Brand Management solutions, companies can keep their brand assets consistent, offer brand portals for external target groups, make corporate identity (CI) and corporate design (CD) guidelines accessible, and provide web-to-print offerings for simple marketing materials.

What is Brand Management software?

Brand Management solutions are easy-to-use software platforms that control the management and maintenance of your brand identity. These solutions allow you to centrally organize your brand assets, communications, and design guidelines and ensure that they are consistent and always up-to-date across your entire organization and across all communication channels.

We have been designing and implementing Brand Management solutions and portals for our customers for many years. With censhare, we have a powerful tool at our disposal that enables both customized user interfaces and completely individualized web applications. Our experts consult and support you in effectively managing and strengthening your brand identity with our solutions.

The benefits of Brand Management software

• Consistency and compliance: Ensure that your brand assets, CI and CD guidelines, and communications materials are consistent and compliant with your brand standards at all times.
• Efficient brand portals: Easily create brand portals for external audiences to engage your partners, suppliers and customers in the brand world and provide access to relevant resources.
• Automation with Artificial Intelligence (AI): Use built-in AI to analyze and classify content, evaluate the usage of your brand assets, suggest appropriate content and resources, and optimize collaboration.
• Ease of publication and accessibility: Easily publish CI and CD guidelines as well as all brand assets and make them accessible to all relevant stakeholders to ensure brand compliance.
• Web-to-print: With web-to-print applications, even untrained audiences can quickly and easily create, personalize, and print marketing materials without compromising the integrity of your brand.
• Save time and reduce costs: Automating brand management processes results in significant time and cost savings by speeding up the creation and customization of marketing materials and eliminating errors.
• Analytics and reporting: Use tools to monitor the use of your brand assets and improve your brand management strategy.

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Optimize planning, budgets, and resources for maximum marketing efficiency

Effective marketing, sponsoring and event management can make a decisive contribution to achieving growth and corporate goals. Marketing Resource Management (MRM) plays a central role here. Innovative solutions ensure transparency in planning, budgets, resources and campaigns. They help companies to optimally plan, organize, control and evaluate their marketing resources in order to achieve efficient campaigns and outstanding results.

What is Marketing Resource Management (MRM)?

Marketing Resource Management (MRM) systems are software solutions that serve as a central platform for planning and managing all of your company’s marketing resources. These solutions enable you to efficiently plan, manage, analyze and optimize marketing plans and campaigns, budgets and costs, tasks, content and teams.

We rely on censhare to help companies plan their campaigns, make the best use of marketing resources and achieve outstanding results. We offer tailored consulting and solutions as well as the expertise to optimize your marketing processes and achieve your marketing goals.

The advantages of an MRM solution

• Campaign and task management: Effectively plan, track, and analyze your marketing campaigns and measures to maximize success and manage everyone’s tasks and assignments.
• Efficient budget and cost planning: Plan and manage your budget with maximum transparency and track all cost types relevant to your processes.
• Measurement and analytics: Monitor the performance of your marketing campaigns to gain insights and make continuous improvements.
• Time and cost savings: Automate processes, reduce manual tasks, and increase productivity, resulting in significant time and cost savings.
• Automation with Artificial Intelligence (AI): The integrated AI supports you in a variety of daily tasks: Let AI suggest suitable measures from the desired marketing mix for your campaigns, create elaborated content calendars or generate agency briefings at the push of a button.
• Team collaboration: Encourage collaboration between marketing teams by improving communication and workflows.
• Central asset management: You can centrally organize marketing content, images, videos, and campaign materials to ensure they are always up-to-date and easily accessible.

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