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The overall solution for consistent multichannel management

Companies are using more and more channels simultaneously to provide their target groups with relevant content and information. This brings about different challenges. Content management requires stringent control of distribution. One solution for more efficiency and consistency is our “Headless Content Hub.” Read here how you can use it to make your content strategy a success on many channels simultaneously.

With the ever-increasing number of communication channels (website, e-Shop, social media, apps, digital signage, POS, IoT, print, etc.), companies are being faced with the challenge of keeping communication content such as, success stories and product, offer or service information, for all application areas, as centrally and stringently available as possible.

A single point of truth for all channels

Many companies use several system solutions for the respective communication channels. Even for related areas, such as the company website, intranet, partner net, special interest portals, etc., a variety of web content management system solutions are often used. Over the last few years, a number of different system solutions and technologies have been utilised by companies. These various system solutions require that communication content can always be provided for the respective technology. The relevant factor being that everything can be prepared and managed as efficiently as possible and in coordination with various contracting authorities. This means that, the system solutions are the single point of truth for all the different applications and are available at any time, depending on the technology.

Everything in order.

It is important to bear in mind that not only a multitude of system solutions must be operated, but also that the communication content itself contains a wide variety of characteristics and must be processed by different contractors. This includes, among other things, the preparation of various languages as well as managing a diversity of versions and variants.

The ideal solution for effective content management

For companies that want to live up to this challenge both today and in the future and who would also like to ensure that the effort of handling the communication content remains within a reasonable and manageable framework, the use of a headless content hub (“single point of truth”) is the ideal solution. In addition to the security of being able to centrally manage and provide the communication content for all multichannel uses, one also retains independence when new, complementary system solutions are added over the years or existing ones have to be replaced.

Your expert for guidance and integration

We have many years of extensive expertise in the establishment of digital asset management, product information and the general use of content management system solutions for multichannel use. We are therefore very familiar with the complexities and dependencies of handling different communication content (such as texts, product, recipe and promotion data, images, graphics, icons, logos, audio, videos as well as their meta and attribute data). We have already successfully implemented several Headless Content Hub projects for different companies from our well-known client base.

What are the benefits of a headless content hub?

• Single point of truth for multichannel use
• Central platform for preparing and managing communication content
  for all contracting authorities
• Minimisation of redundant data
• Secure and consistent data control
• Control over the use of communication content
• Flexibility in expanding to include new system solutions & technologies
• Data sovereignty in the event of future system changes or extensions
• Minimal data handling effort
• Expansion to include process management and the installation of automatic procedures

What factors speak for the use of a headless content hub?

• Use of several or many multi-channel system solutions
• Ongoing expansion of the scope of benefits of new multichannel channels
• Ensures efficiency, consistency and transparency
• Capacity to handle a large amount of and a variety of communication information
• National and international dependencies in the preparation, management and distribution of communication data
• Management of various communication content versions and variants considering different specifications per multichannel use

Would you like to find out what advantages and benefits a Headless Content Hub system solution could bring to your company? We would be happy to provide you with a personal consultation at your convenience. The use of a headless content hub solution is very specific to each company. It is therefore important to take all dependencies into consideration. Like this, we can develop a sustainable and future-oriented solution, together with you.

Already successfully developed and integrated:

Selected references from aclevion

Selected references from censhare

A system for product communication

A product catalogue, printed or in digital form, is important in many industries to clearly present the available product range. Customer needs have fundamentally changed over the course of digitalisation. This demands that suppliers carefully maintain the master data. Reliable product information management (PIM) or product experience management (PXM) is needed to ensure that the relevant product information is always available in the right form and consistently on all channels. Over several years, we have acquired comprehensive expertise in the implementation of PIM and PXM system solutions thanks to various project realisations based on a wide range of customer requirements. Therefore, we know that every company needs its own specific and individually adapted PIM or PXM system.

The challenges of preparing and managing product information are often very different, depending on the industry, the type of product and the specific circumstances of a company. There are substantial differences depending on whether the product information is being made available for use by a manufacturer, retailer or service provider. Today, it is usually no longer sufficient to only provide the pure product master data and attributes because products or product offers are often in the context of success stories, user experiences, etc.

Reliable information and consistent data on all channels

For this purpose, the product information must always be available for the different multichannel uses such as e-Shop, partner-net, Apps, POS, social media, digital signage, Web2Print, print, etc. In addition, the various product information must be available for the individual target groups in differentiated or combined form. In detail, this means that the same marketing text must be adapted, e.g., in linguistically adapted form, to the intended target group (broad audience vs. experts) and/or regarding the number of characters (print vs. online), to the output channel. This increases the complexity of data management in addition to the parallel issues of language, variants etc.

A specialist familiar with needs and interfaces

We have many years of experience in implementing product information and digital asset management systems for different types of companies (from the manufacturer, retailer or service provider sectors). Our strength is our in-depth knowledge of the structuring and organisation of product information in conjunction with the associated media data such as marketing texts, use cases, images, logos, icons, audios, videos, etc. In addition, we also understand the mechanisms of the processes involved in data processing, management and provision, right through to multichannel output. In other words, we know the exact dependencies when it comes to connecting third-party systems such as e-Shops, print, POS, W2P, social media, app, and digital signage solutions, packaging, etc. or when bidirectionally exchanging or comparing data with these systems.

A system solution for synergy and added value

Do you already have a product information management system solution or hold diverse product master data in an enterprise resource planning system (ERP) or an e-Shop solution and would like to utilise this data more efficiently, process-controlled, consistently and media-neutrally in other multichannel applications in the future? In this case, we would be happy to provide you with our comprehensive knowledge and show you how a marketing product information management system can build the ideal bridge between pure product master data and specific channel output systems. We will show you the complementary solution for the multichannel use of product information.

Advantages of a Product Information Management System:

• Central preparation and administration of all product information
• Structuring of products, product groups, product ranges, articles, offer types etc.
• Connection of third-party systems such as ERP, IMS, DAM etc. for the enrichment with existing master data
• Process control and decentralised cooperation in the preparation of product information for internal and external clients
• Integration of automatisms and logics for the dynamic or automatic enrichment of product information
• Control of product information for the various multichannel applications
• Individual data provision for sales partners or end customers

What factors speak for the use of a Product Information Management System?

• Comprehensive range of many different products
• Products with a large amount of product information
• Product data in several language variations
• Product data is prepared and refined in combination with several contractors
• Product data must be able to be used for several multichannel applications
• Product data must be able to be presented in a differentiated way in the various multichannel applications
• Product data must be made available to suppliers or sales partners in a structured form.
• Traceable maintenance or use of product information

Already successfully developed and integrated:

Selected references  from aclevion

Selected references from censhare

Multichannel management means the distribution of communication content to the various application areas such as eShop, social media, homepage, special interest, web portals, digital signage and various types of print publications. We have a well-versed and profound knowledge in the management of communication content and make it available for multichannel output. A particular challenge worth mentioning during the preparation and refinement of communication content, is that several internal and external stakeholders such as marketers, authors, editors, product managers, eShop managers, image editors, lay outers, translators, etc. usually work together in an interdisciplinary and decentralised manner.

We are specialised in the consulting and elaboration of precisely these, sometimes very complex work processes. Thanks to the excellent cooperation with our clients from a wide range of industries, we have been able to acquire a high level of expertise over the years, in the areas of process consulting and process elaboration.

Selected references from aclevion

Selected references from aclevion

Based on previously integrated Digital Asset Management (DAM), we were able to introduce or customer a headless content hub system solution, for a complementary marketing campaign management application. The focus was on the integration of communication content such as texts, images, videos, graphics or product information, in interaction with the organization/coordination of marketing campaigns.

Selected references from aclevion

Based on previously integrated Digital Asset Management (DAM), we were able to introduce our customer a headless content hub system solution, for a complementary marketing campaign management portal application. The focus was on the integration of communication content such as texts, images, logos, audios, icons, videos, or graphics, in interaction with the marketing portal solution.

Selected references from aclevion

In the area of packaging management, we were able to realise various projects for our customers as well as carry out numerous implementations in the areas of digital asset management (DAM) and workflow management, such as a headless content hub system solution. Based on these system solutions, all communication content such as advertising texts, product specifications, images, logos, icons, layouts, 3D views as well as die-cuts etc., were integrated.

The set of rules for the necessary process controls, which were required here for collaboration between product management, text management and translation management, could be specifically added to the corresponding area of application.

Selected references from aclevion

Selected references from censhare