A product catalogue, printed or in digital form, is important in many industries to clearly present the available product range. Customer needs have fundamentally changed over the course of digitalisation. This demands that suppliers carefully maintain the master data. Reliable product information management (PIM) or product experience management (PXM) is needed to ensure that the relevant product information is always available in the right form and consistently on all channels. Over several years, we have acquired comprehensive expertise in the implementation of PIM and PXM system solutions thanks to various project realisations based on a wide range of customer requirements. Therefore, we know that every company needs its own specific and individually adapted PIM or PXM system.
The challenges of preparing and managing product information are often very different, depending on the industry, the type of product and the specific circumstances of a company. There are substantial differences depending on whether the product information is being made available for use by a manufacturer, retailer or service provider. Today, it is usually no longer sufficient to only provide the pure product master data and attributes because products or product offers are often in the context of success stories, user experiences, etc.
Reliable information and consistent data on all channels
For this purpose, the product information must always be available for the different multichannel uses such as e-Shop, partner-net, Apps, POS, social media, digital signage, Web2Print, print, etc. In addition, the various product information must be available for the individual target groups in differentiated or combined form. In detail, this means that the same marketing text must be adapted, e.g., in linguistically adapted form, to the intended target group (broad audience vs. experts) and/or regarding the number of characters (print vs. online), to the output channel. This increases the complexity of data management in addition to the parallel issues of language, variants etc.
A specialist familiar with needs and interfaces
We have many years of experience in implementing product information and digital asset management systems for different types of companies (from the manufacturer, retailer or service provider sectors). Our strength is our in-depth knowledge of the structuring and organisation of product information in conjunction with the associated media data such as marketing texts, use cases, images, logos, icons, audios, videos, etc. In addition, we also understand the mechanisms of the processes involved in data processing, management and provision, right through to multichannel output. In other words, we know the exact dependencies when it comes to connecting third-party systems such as e-Shops, print, POS, W2P, social media, app, and digital signage solutions, packaging, etc. or when bidirectionally exchanging or comparing data with these systems.
A system solution for synergy and added value
Do you already have a product information management system solution or hold diverse product master data in an enterprise resource planning system (ERP) or an e-Shop solution and would like to utilise this data more efficiently, process-controlled, consistently and media-neutrally in other multichannel applications in the future? In this case, we would be happy to provide you with our comprehensive knowledge and show you how a marketing product information management system can build the ideal bridge between pure product master data and specific channel output systems. We will show you the complementary solution for the multichannel use of product information.