The company employs over 700 people and uses over 20 brands, each with its own corporate design and corporate identity. The marketing experts not only have to serve the various brands effectively, but also meet the increasing demands of their target groups for digital media, personalization and relevance.
Today, the company manages all brand and marketing content in the central censhare digital asset management system. An overarching, system-supported process regulates the lifecycle of the content via validation mechanisms, from import, refinement and approval to publication and subsequent archiving. The system also supports export to external headless content management as well as the control and assignment of external jobs for image processing, translation or print approval.
The central system offers many advantages: Where files used to be difficult to find, the centralized and structured system now ensures order. All files are always accessible and always in the correct version, which not only significantly increases brand compliance, but also the quality of communication and the impact on the market. Finally, the system-supported workflow optimizes internal processes, reduces the workload, enables new agility and creates the basis for further automation in marketing.