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Automated customization: price posters that inspire

The company operates a total of 18 stores and uses template-based price posters in each store to promote furniture and home accessories. Due to regular price changes, the addition of new products and the implementation of promotions, these posters must be continuously created or updated. Each store also has differences in terms of size, location, assortment, language and how the exposed products are displayed. Particularly in order to meet the needs of the different language regions in Switzerland, the posters have to be created accordingly in German, Italian, or French.

Today, the price posters are created using the priint:suite, which was introduced as part of a two-stage automation project. In the first stage, the system-based generation of all posters was implemented. In order to meet the different requirements, various templates were created in the priint:suite. The really innovative part of the project is in the second stage: automation. Every night, the ERP system sends a list of price posters to be exchanged to priint:suite. Through this process, all relevant price posters are automatically created.

The new process offers many advantages: Due to the automation, up to 200 employees are relieved. Thanks to the elimination of manual work and manual entries, the price posters always display the correct information and prices. It is ensured that the posters are created in the target language in which they are needed. And sales staff are freed from tedious tasks and can work system-based.

Requirements

Previously, sales staff laboriously created price posters in Word templates by researching the correct prices in the web store or sales platform and manually calculating the percentage savings. This resulted not only in incorrect promotional materials, but also in angry customers. The resulting error-prone and time-consuming process took valuable time for actual sales from sales staff.

Today, the priint:suite minimizes sources of error and enables a more efficient sales process. The project was implemented by Stämpfli Kommunikation and has been supported and further developed by aclevion since 2023.

Implemented with
priint:suite

Use Case
Advertising Production

Implemented for
Möbel Pfister AG

Read Use Case
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100

correct prices

200

employees relieved

100

articles in assortment

Price posters: creatively designed and automated at the push of a button

The stores sometimes offer different products or product combinations. For example, a sofa with additional cushions and motorized armrests is presented in one store, while the same sofa is offered in a basic version in another store.

Automation takes differences in product ranges in the stores into account and only generates price posters for products that are on display in the corresponding store.

1. Individual poster creation

Various templates can be used to create a wide range of content that can be combined in different ways, such as item numbers, prices, percentage reductions, texts, images or logos. After logging into the priint:suite, employees can use the article number and the selected template to individually configure, generate, print, and display the desired poster on the sales floor.

2. Automation of price changes

Based on the information from the ERP system, price posters are generated and stored in store-specific target folders. In the morning, employees open the folder with the PDFs, print them out, and exchange the posters. For easier organization, the posters are divided not only by store, but also by merchandise group or area.

3. Automatic promotion posters

For larger promotions, updated price posters for several hundred items are created overnight. Correct pricing is of crucial importance, especially for limited-time promotions. Thanks to automated creation, the correct prices are issued depending on the promotion period. In addition, automation ensures a uniform appearance of the posters, as manual corrections have become superfluous.

”The priint:suite is regularly used in sales by over 100 employees. With it, we master the balancing act between automation and individual needs for price signage from the stores.

Christoph Büttiker, Möbel Pfister AGPIM expert

System Solution

priint:suite

The modular structure and full scalability of the priint:suite enable cost-efficient and successful automation of publishing processes for companies of any size. The various components of the priint:suite enable companies to integrate a wide variety of data sources such as ERP, PIM, MDM, DAM, CRM, CMS web stores or MRM systems and to make this data usable for any type of publishing project in our plug-ins for Adobe® InDesign®, InDesign Server and Illustrator®, among others.

Learn more about priint:suite

priint:suite (priint.com)

About Möbel Pfister

With numerous branches, Möbel Pfister AG has established itself as the leading furniture store throughout Switzerland. With a total of 18 branches, Möbel Pfister is thus present in all parts of the country to offer customers an incomparable experience full of passion and living pleasure. The company places great emphasis on uncompromising quality, offering sound advice and guaranteeing first-class service. As one of the largest online suppliers in the Swiss furnishing market, Möbel Pfister presents over 85,000 products online. Since the beginning of 2020, the company has been a member of the XXXLutz Group, one of the world’s leading furniture retailers.

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