The ever-increasing number of communication channels made it increasingly difficult for the Swiss Post to plan its diverse communication content in a topic- and channel-specific manner. However, the Swiss Post’s goal was to be able to respond to its customer’s changing needs with the existing communication channels and all future ones as well.
Therefore, the Swiss Post has gradually expanded its content platform into a central content hub. We have been supporting the Swiss Post in this process for years, both in the design and in the implementation of the platform.
To begin with, the Swiss Post decided to introduce the censhare Digital Asset Management (DAM) system. This made it possible to put an intelligent and flexible content management system in place for all content. Even with the increasing volume of data, the system ensures consistency and is able to distribute content to the various channels.
By adding a headless content management capability, the platform not only provides assets to internal users for editing but also connects to third-party systems to address the specific needs of the Swiss Post’s business units.
This is how the content hub supplies the external brand management system with all central brand assets and ensures that all brand elements are both high-quality and up-to-date.