Post CH AG

Swiss Post CH AG is gradually building up a central asset management system in communication (Content Hub). We have been supporting Swiss Post in this process for almost eight years, both conceptually and in the implementation. We have also been assisting them for the last two years on an agile basis.

This serves as a flexible digital asset management system that provides digital content such as media files, graphics, videos, music files and text modules for different channels.

On one hand, the centrally managed assets are needed by users for direct utilization and on the other, Swiss Post would like to increasingly integrate third-party systems with specific requirements from internal business units. External systems serve the Content Hub via a headless structure based on needs or rules, among other things.

In the area of branding, the Content Hub serves a third-party system with centrally managed content elements. This ensures that the use of and information about branding is both qualitative and up-to-date.

Printed advertising material can be created with a direct connection to the Content Hub, but Post CH AG produces more complex advertising material directly in the central system and uses the connection from external service providers.

A coordinated workflow concept ensures the quality of the content, form specifications and promotes efficiency in processing.

The step-by-step expansion of flexible central asset management has proven very successful for Post CH AG. Internal users receive defined access rights, which enables user-friendly processing.

30

Less Effort for the same Tasks

12

Business Areas

100

Users

Module

censhare Digital Asset Management (DAM)

censhare Digital Asset Management centrally stores a single data record for each file, which can be used by all teams. Each file can be flexibly linked with all relevant information, such as target group, source, usage rights or other information. This allows teams to intuitively search for the desired content independently of each other.

Learn more about censhare Digital Asset Management (DAM)

censhare Headless CMS (HCMS)

The censhare Headless CMS enables an easy exchange of information between censhare and other systems, applications and apps as well as the Internet of Things (IoT). This promotes customer loyalty and as a result, the relationship with partners can be built and strengthened.

Learn more about censhare Headless CMS (HCMS)

censhare Content Management (CMS)

The censhare Content Management System makes it easy to create media-neutral content and transform it automatically for all channels: websites, online shops, apps, marketing automation, digital advertising and print. In censhare, content can be translated and localised directly. The flexible API enables external applications to access the centrally stored content.

Learn more about the censhare Content Management (CMS)

censhare Marketing Project Planning

The censhare Marketing Project Planning Module brings together all the information you need to control your marketing activities: from agency briefings to the creation and production. This reduces complexity, lowers costs and massively reduces the time required and the susceptibility to errors.

” Thanks to the cross-divisional planning concept, we were able to cover various needs within the company. And management has meaningful overview options at its disposal at all times.

Jürgen Kübler, Post CH AGHead of Management, Digital Channels Market

Company

Post CH AG is a public limited company, which is owned 100% by the Swiss Confederation. In 2019, it transported around 1.8 billion addressed letters, 148 million parcels, transported 167 million travelers with the Post Bus AG and managed over CHF 119 billion in customer assets with PostFinance AG.

With the implementation of topic planning with censhare, we were able to consolidate various planning activities in one system and thus achieve greater efficiency and relevance in our communication efforts.

Michael Eberle, Post CH AGProduct Owner