Meeting the needs of tomorrow’s customers with new PIM systems
PIM systems have been in use for years at many companies, including our customers. Whether multichannel or omnichannel, where companies market many products across a variety of channels, PIM systems ensure efficiency and consistency in communication. They enable companies to capture, store, merge, transform, enrich and translate product data. However, the increasing digitization of all areas of life is placing ever new demands on companies’ product communication – and also on their systems and workflows.
Consumers are becoming more knowledgeable and discerning every year, demanding accurate, relevant, and consistent product information anytime, anywhere and on any device. As a result, PIM systems are also evolving from their origins in data management and publishing to become powerful digital commerce solutions. This is why we are pleased to offer our customers one of the leading product experience solutions with Contentserv. In our joint eBook, you will learn more about the «new customers», why digitization starts with product information, and how a new generation PIM can help you create experiences on demand.