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Streamline internal work processes with PIM

As the market-leading provider of over-the-counter medicines in Switzerland, the company sells more than 1,700 medicines, health and beauty products. This places enormous demands on the internal marketing teams, who not only have to administer and manage this variety of products, but also prepare them for the sales partners in the specialist trade and provide professional sales advice.

With Contentserv’s PIM solution, VERFORA was able to massively streamline internal work processes and prove its market leadership in Switzerland, also with regard to digital transformation.

Today, the PIM system is directly connected to various web stores and controls the communication of all product information as the leading system. The creation of advertising material has also been integrated and drastically optimized.

Read more about the implemented solution and the results achieved here:

In the past, the entire process of creating our product brochure took around two months. Today, we can proudly say that the print-ready brochure can be created within a minute.

Christoph HüsemannHead of Marketing Services, VERFORA