How Lufthansa optimized global marketing planning with MARMIND
Together with Entirely, we will be at the Swiss MarTech Summit 2025 on May 27 and are delighted to be able to present a particularly exciting MarTech use case with Lufthansa Group.
Managing marketing campaigns across four global brands in 50 active markets can be quite challenging. Without a central tool, each brand used its own spreadsheets or local tools in planning —resulting in inefficiencies, lack of transparency, and high costs.
Michaellyn Gruenewald, Head of B2C Marketing Strategy & Standards at Lufthansa Group, will provide a first-hand perspective from Lufthansa on how they successfully implemented MARMIND’s Marketing Resource Management tool to:
- Increase transparency across the global marketing organization
- Standardize the briefing process for more efficient collaboration
- Reduce marketing spend by 28% through better planning