A central system to plan all information and marketing campaigns
When Swiss Post began the conception for a group-wide planning tool, it was an obvious choice to rely on the proven combination of aclevion and censhare. After all, Swiss Post has been working closely with us since 2010 and was already using our solution for the creation of all communication materials. The new planning tool enables Swiss Post to manage all internal and external communication and advertising campaigns centrally and across all countries.
Not only do all planning processes happen much faster and more efficiently than before, now, they are always transparent and under control: The system allowed us to unify the campaigns of 7 business and 11 functional areas in one central project editor, as well as integrate all tasks, deadlines, and milestones into an intuitive GANTT view. Finally, the rolling annual planning provides the planners of Swiss Post with an overview of all campaigns – available at any time and always up-to-date.
You can read more about the implementation and the benefits achieved in our factsheet.
”With the implementation of topic planning using the censhare solution, we were able to consolidate diverse planning into one system and thus achieve more efficiency and relevance in our communication efforts.
Michael EberleProduct Owner, Post CH AG