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More marketing efficiency and quality with digital asset management

The company employs over 700 people and uses over 20 of its own brands or brands used under license, each with its own corporate design and corporate identity. As an internal service provider, the central marketing department creates the measures for all these brands.

LAVEBA relies on an integrated asset lifecycle process for all brands and content. Today, the company manages all brand and marketing content in the central censhare digital asset management system. The new process has increased marketing efficiency and improved the quality of measures.

An overarching, system-supported process regulates the lifecycle of the content via validation mechanisms, from import to refinement and approval through to publication and subsequent archiving.

Learn more about the implemented solution and the results achieved here:

With the implementation of censhare, we were able to increase efficiency in the organization and lay the foundation for future next steps in marketing automation.

Gabriel G├╝beliHead of Corporate Communications & Marketing, LAVEBA Genossenschaft