Central content for global excellence
Geberit’s central marketing department uses censhare to support more than 150 internal marketing experts worldwide who regularly create content for their local campaigns. This generates large volumes of texts, images, videos and other content in the system. As an extension to the existing censhare offering, we have implemented a new core area with the Content Library.
In the Content Library, all marketing-relevant information on important products as well as product series and categories can be prepared and made available for each market and channel. All content is collected here in one place, managed in a structured manner in the censhare Content Hub and made available globally. All marketing employees worldwide now use the same texts, media and wording. And the fact that all content is directly accessible and does not have to be created again and again has increased efficiency in marketing.
You can find out more about the use case and the results achieved here:
”With the Content Library, we have created a marketing tool that allows us to manage the most important marketing content for our global markets in a centralized and standardized way. This increases efficiency and ensures uniform content.
Roger RübsamHead of Multimedia, Geberit International AG